How to Be a Smart Consumer
Get the most for your money. Avoid common pitfalls and traps set by savvy marketers and high-pressure salesmen. Smart consumers make informed purchasing choices, and are aware of the influence of advertising.
Billboards, brochures, and TV commercials are all types of advertisements.
A salesperson urging you to buy something "right now" and they'll lower the price is using sales pressure.
The worth or importance of something is its value.
Things you can buy and sell are goods, while meeting needs with words or actions are services.
A consumer purchases goods and/or services.
Attributes are special features or characteristics.
Gathering, investigating, and analyzing consumer opinion is doing consumer research.
By KS